The world of marketing is going through a huge shift, and businesses better be ready for it.
In the era of AI and technology, brand building and engaging audiences have become an uphill challenge.
Honestly, no one expected artificial intelligence to take its place so quickly and lead to such great changes.
When it comes to a company’s functions, brand communication perhaps benefits the most from artificial intelligence as the core activities are engaging the customer and enhancing their experience, capabilities that AI can dramatically improve.
The perks of having a brand mascot
According to Technicolor, a mascot could pump up the profits and create a real bond with the customers—by up to 41 per cent.
Not just about attaching a cute face to the logo, the character can become the heart and soul of what the business is all about. It tells people, “Hey, this is us, and this is what we stand for.”
Having a mascot is like having a familiar face in the room, making the brand feel known. So, not only does business reel in new customers but also turns them into die-hard fans.
AI-powered mascots
A mascot sounds really cool, but who has the time and resources to manage all this?
Managing the character, brainstorming for ideas, creating content, checking feedback and making tweaks can feel overwhelming.
Imagine a mascot that’s not just a visual but a self-sufficient, intelligent entity. What if this character could itself act as a creative idea generator, create its content, and communicate with the audience in real-time?
A mascot smart enough to not just receive feedback but to understand it, learn, and grow. A representative who gets better with every interaction, and elevates the entire company along the way.
As influencer marketing is skyrocketing, the mascot can be an in-house influencer.
But what’s the benefit of using AI-integrated characters as brand representatives?
The unrivaled level of control it offers, significantly reduces the risk of public relations complications. The brands can take FULL control of the story and make sure it lines up with their values.
Also, AI is much faster than the human brain. It can process information billions of times faster, which leads the mascot to make decisions quickly and to keep up with the pace of the digital future ahead.
Perfect virtual identity
Once information is shared online, it can forever remain visible. The intelligent mascot is based on one permanent database set by those most knowledgeable about the business DNA.
This core won’t be deviated or eliminated by employee transfers, new members joining or even the CEO being out of the picture for a while.
Let’s face it: not every company has a charismatic CEO or a dedicated spokesperson to be the face of the brand.
And even if they did, who’s got the time and resources to keep that up 24/7? That’s where a strategically intelligent mascot can step in, conveying the founder’s mentality, and offering a personalised brand experience that doesn’t require a leadership team to constantly step into the spotlight.
Brands must acknowledge the market’s inevitable transition toward AI and automation as adaptation to this shift is not just advisable; but a must for staying competitive.
By Nancy Heydari, Communication Manager at Dream Farm Agency
