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Horizon FCB launches radio campaign ‘Lost in Translation’ for Citi

With 200 nationalities and 68 currencies, there are opportunities for endless confusion

The United Arab Emirates is a country where 200 different nationalities come together, interact and connect every day. Every nationality communicates in a different language, or even the same language with different accents, which creates misunderstandings between people.

Words are misheard, misinterpreted, and misconstrued, leading to a lot of confusion. Dialogues don’t make sense anymore and daily interactions become challenging. Particularly when a service is in need.

Regarding money transfers, Citi and Horizon FCB Dubai saw an opportunity to turn that communication into a much easier one through Citi’s online payments and transfers features.

Yet to highlight this feature,

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