fbpx
AdvertisingCreativeFeaturedThe WorkVideo & Audio

Horizon FCB launches radio campaign ‘Lost in Translation’ for Citi

With 200 nationalities and 68 currencies, there are opportunities for endless confusion

The United Arab Emirates is a country where 200 different nationalities come together, interact and connect every day. Every nationality communicates in a different language, or even the same language with different accents, which creates misunderstandings between people.

Words are misheard, misinterpreted, and misconstrued, leading to a lot of confusion. Dialogues don’t make sense anymore and daily interactions become challenging. Particularly when a service is in need.

Regarding money transfers, Citi and Horizon FCB Dubai saw an opportunity to turn that communication into a much easier one through Citi’s online payments and transfers features.

Yet to highlight this feature,


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments