DHL has confirmed that it has appointed Horizon FCB and BPN to manage its creative and media business for the MENA region with focus on the GCC, Egypt and Morocco.
Following a regional pitch that extended over a period of four months, Horizon FCB and BPN emerged as clear winners of the marketing communications for DHL Express. Horizon FCB will lead the group’s relationship with focus on behavioral consumer segmentation and planning, creative and content creation for both new products and existing ones, while BPN will handle media planning and buying for the same region.
Najwa Raslan, Marketing Director at DHL Express MENA, said: “We found at Horizon FCB the superior strategic approac
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