Digital marketing agency Home of Performance (HOP) has been awarded the Jaguar & Land Rover (JLR) social media contract in Saudi Arabia.
The contract, awarded by Mohamed Yousuf Naghi Motors Co. (MYNM), the official distributor of Jaguar and Land Rover in the region, will see HOP lead the social media strategy for both luxury brands.
The collaboration will focus on elevating the social media presence of Jaguar and Land Rover in a highly competitive market.
The scope of work for the contract includes comprehensive social media services for both brands.
HOP will provide social media consultancy covering strategy, audits, competitor analysis, and media planning.
The agency will also be responsible for the day-to-day social media management for both Jaguar and Land Rover.
“We are honored to partner with Mohamed Yousuf Naghi Motors Co. to support these iconic brands in our region,” said Yousra El-Ghor, Market Head for KSA at HOP.
“Our team is ready to leverage our local expertise to craft engaging content and strategies that resonate with luxury consumers and further strengthen the JLR legacy here in Saudi Arabia,” El-Ghor added.
This partnership aims to reflect the shared vision of digital excellence and innovation between both HOP and Jaguar and Land Rover.
Earlier this year, HOP also onboarded Soueast Motors, a pioneering automotive brand under the reputable umbrella of Elite Motors.
HOP implemented a bespoke SEO strategy for Soueast Motors that encompassed in-depth keyword research aligned with user intent and market trends; technical SEO audits to optimise on-site performance; content creation and optimisation to drive organic visibility and engagement; link-building strategies to enhance domain authority; and ongoing data analysis and reporting to refine performance.
By collaborating with Home of Performance, Soueast Motors gained access to a full-service SEO team that integrated creative, analytical and technical expertise.
