FeaturedThe WorkVideoVideo & Audio

Hip-hop drives MG Motor’s car launch campaign

In collaboration with their regional agency Havas Middle East, MG Motor launched the all-new MG ONE with a new and unforgettable musical tune.

MG Motor partnered with the Arabic hip-hop sensation Shahyn to craft a music video that encapsulates this vibrant spirit and has a reach of more than 600K organic views on YouTube.

The Driven by ONE Voice campaign celebrates the profound role a car plays beyond mere transportation – it evolves into our private sanctuary, a platform for self-expression, and a haven of boundless freedom.

The launch of The MG ONE aims to position this high-tech, sporty mid-size model as the epitome of style and excitement in the compact SUV segment.

The athletic look it embodied, its unique 30 inch screen, and other premium features established an unparalleled connection with people’s passions, setting the car in a league of its own.

This campaign highlights the brand’s unwavering dedication to the ‘Driven by Passion’ motto, igniting an enthusiasm for MG Motor in the hearts of enthusiasts worldwide.

Agency: Havas Middle East
Production House: The Filme House

PR & Social Media Manager: Lara Sous
Marketing Director: Junaid Bukhari