Hills Advertising, an out-of-home advertising company, has announced its partnership with Lemma, an independant supply side platform.
Hills will use Lemma’s independent supply-side platform to provide new automated, quantifiable, and readily available digital outdoor inventory to launch marketing campaigns programmatically in the UAE. The partnership highlights Lemma’s fundamental capability of ingesting live data triggers to sync campaigns with pertinent times and broadcast advertisements on DOOH screens in real-time while enabling advertisers to execute their campaigns through any global DSP.
Hills and Lemma are currently effectively and efficiently executing one of the first program
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