On November 9, 2020, Campaign hosted its Online Briefing: OOH 2021. The pandemic meant lots of challenges to the different media industry’s channels and one of the most affected was out-of-home (OOH), as people were confined inside their homes. The panel of experts at Campaign’s webinar was comprised of Fadi Maktabi managing director, Hearts & Science; Siddarth Sivaprakash, head of marketing, Home Centre (Landmark Group) and Josiane Assaad, senior marketing director, Talabat. They shared their insights and learning experiences. Since lockdown was lifted the sector has begun to recover, but there are changes needed to thrive in the ‘new normal’. Our experts shared their insights about
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