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Campaign Middle East
العربية
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Shantelle Nagarajan
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Here’s Campaign ME’s luxury ‘Work’ picks for 2025

Shantelle Nagarajan
posted on

A round-up of campaigns within the luxury category from the region this past year.

luxury 'Work'Campaign Middle East's luxury 'Work' picks for 2025.

This May, Campaign Middle East released its Luxury Issue, spotlighting how marketers and advertisers are redefining value, storytelling and consumer connection across high-end categories.

Here’s a round-up of campaigns within luxury category from the region this past year, featuring work from Jumeirah, Raffles Hotels & Resorts, Bvlgari, Bentley and Jimmy Choo.

Jumeirah: Jumeirah Marsa Al Arab
The launch campaign for Jumeirah Marsa Al Arab intended to position the resort at the centre of cultural conversation​. The campaign’s key objective was to elevate and redefine guest expectations of luxury hospitality into one that transcended tradition to create an experience that was deeply personal


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Tags:BentleyBvlgariJimmy ChooJumeirahLuxuryRaffles Hotels & ResortsWork
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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