JLR has chosen Hearts & Science, a brand of Omnicom Media Group, to be its new global media agency as part of the Reimagine Strategy. A successful transition took place on a global scale, marking the completion of the move across China, Europe, Overseas, North America, and the UK. The move will support JLR’s ‘Reimagine Strategy’ of becoming Carbon net zero by 2039.
Hearts & Science will handle all four brands within the JLR portfolio: Jaguar, Range Rover, Discovery, and Defender.
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