Havas Middle East has announced the appointment of Naveen Mathews as the General Manager for Havas Media UAE.
Mathews has been a part of Havas Media for more than nine years in the Head of Business role.
In his new role, Mathews will now oversee all media operations in the UAE along with client servicing. He will also support Havas Media’s CEO, Houda Tohme, in expanding the agency’s offerings.
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In a restructuring of responsibilities, Tohme will now focus on the Media Group’s expansion into new Middle Eastern markets and its operations in Saudi Arabia.
Naveen Chako Mathews, General Manager, Havas Media Middle East said, “Our leadership’s trust and encouragement have allowed me to drive things forward at Havas Media, with the incredible support of all our teams. I am proud to share the Havas vision which motivates us to grow and fosters a culture of positive change.
It is a testament to how far we have come as an agency in the region. I’m proud to take on this new role and I am excited to evolve the agency and its offerings further.”
Commenting on Mathew’s promotion, Houda Tohme, CEO, Havas Media Middle East said, “Naveen’s promotion is a well-deserved progression and comes as no surprise. His dedication and strategic thinking as Head of Business ensured focal contributions and remarkable results that have been instrumental in driving the success of our media agency.”
Senior leadership promotions
As a part of their new roles, Silveira, who has been with the Havas Group in multiple markets for over a decade, and Tahir, who joined Havas Middle East in 2008, will continue to develop the business.
On the overall promotions, Dany Naaman, CEO, Havas Middle East says, “Our operation in the region has delivered exceptional results. Our work is being increasingly acknowledged and awarded globally, and across our main pillars: creative, PR and media.
This is a testament to the remarkable ability of Dana, Fabio and Naveen to stimulate growth for our people, our clients and our agencies.
I am confident that together, they will continue to inspire our talent, push further our integrated offering, enhance the quality of our work and services, and drive our ambitious growth plans in the region.”
The agency is making changes, not only regionally but globally as well. Early this week, The global Havas brand announced a rebrand of its visual identity. The identity is to be rolled out shortly across all markets including the Middle East later this year.
