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Ask Gamned: Planning the main programmatic KPIs (Part 1)

Ad tech company Gamned explains the main KPIs of programmatic advertising

Ad tech company Gamned explains programmatic campaigns in an exclusive series of short videos. In this video, Gamned examines the main KPIs of programmatic advertising.

There are a variety of KPIs monitored including price, click-through rates, cost per click, cost per view and it is important to set a clear and relevant campaign objective for optimal results. Also, have a closer look at indicators as CPM, CPC, CTR.

Watch more of the series here

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