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Campaign StaffJun 21, 2022

Dubai Media Council launches ‘One Media Dubai’ for media professionals

Sofia SerranoMay 27, 2022

Watch Kevin Hart take on the world’s fastest roller coaster on Yas Island Abu Dhabi

Sofia SerranoMay 24, 2022

Yas Island goes Hart: Kevin Hart is the new ‘Chief Island Officer’

Sofia SerranoMay 5, 2022

Taking the Initiative, by Initiative Media’s Bassem Massoud

Sofia SerranoApr 4, 2022

Consumer expectations in a new-er normal, by Initiative’s Poonam Lakhani

Sofia SerranoJul 14, 2021

Hardee’s uses Snapchat to upgrade its brand image

Campaign StaffJul 1, 2021

How the pandemic paved the way for a Green Revolution

Sofia SerranoJun 3, 2021

The radio mix, by Initiative’s Safwat Abdulkhalek

Campaign StaffOct 28, 2020

Mediabrands announces Bassem Massoud as CEO of Initiative Media in MENAT

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THE WORK

Centrepoint celebrates White Wednesday

Creative Featured The Work Video Video & AudioNov 30, 2022

McDonald’s UAE navigates the ‘drive thru’ lane with new drivers

Featured Social Social Media The WorkNov 30, 2022

Century celebrates national day with #UAEisMyHome campaign

Commercials Featured The WorkNov 29, 2022

Women’s magazine Laisha produces one issue for men

Featured Marketing The WorkNov 28, 2022

Heinz Arabia turns football fan into human billboard

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MOST READ

Digital Essays 2022: Changing the narrative from ‘influencers’ to ‘creators‘ – by InHype’s Nour Chaar

Jalaja RamanunniNov 30, 2022

Industry Forum: Is OOH better at generating brand awareness than driving a call to action?

Nov 25, 2022

Digital Essays 2022: Make your youtube spend work harder – by MiQ’s Mike Gray

Nov 29, 2022

Digital Essays 2022: Beyond the obvious – by OMD’s Viktor Maksymov

Nov 30, 2022

Case Study: Toyota launches the Land Cruiser 300 with precision marketing powered by DMS’s Zero Party Data

Nov 30, 2022

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