Creative agency Grey has announced their win of the Krispy Kreme account in the MENA region.
Grey will act as the donut brand’s strategy and creative partner in the region. It will lead on all communications across seven countries: UAE, KSA, Egypt, Qatar, Bahrain, Jordan and Kuwait.
As part of its duties, Grey will to strengthen Krispy Kreme’s positioning as the “Irresistibly Original Sweet Treat”. The agency will create creative campaigns for Krispy Kreme’s donuts for the regional audience.
On the account win, Philippe Berthelot, Managing Director, Grey Dubai, said: “HOT NOW is what’s happening in the coming together of Krispy Kreme and Grey.
“We’re excited to be lead
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