Gellify launches luxury tech cx observatory

The launch will help luxury brands to access invaluable resources, learn from industry experts, and engage with innovative startups

Image Credit: Gellify

Gellify has unveiled its latest initiative the ‘Luxury Tech CX Observatory’, setting its sights to transform the luxury industry.

As the region’s luxury market continues to soar at an growing rate, the platform’s observatory aims to reshape the luxury customer experience by driving technological advancements, providing trend analysis, and exploring future industry shifts.

The newly launched observatory will serve as a dynamic collaborative environment, helping luxury brands to access invaluable resources, learn from industry experts, and engage with innovative startups.

This strategic initiative mirrors Gellify’s mission to guide brands on their digital transformation journeys, enhancing their competitiveness in the ever-evolving luxury sector.

The launch of the initiative also marks the release of its latest report on luxury market,The Digital Revolution: Disrupting the Landscape of Luxury’s Future, offering valuable insights into the evolving landscape of luxury market.

From the growing importance of sustainability and conscious consumption to the impact of social media on purchase decisions, the report identifies key trends changing the consumer behaviours.

The report delves deep into leadership culture, digital preparedness, luxury innovation factories, geo-proximity for customer insights, and customer data mastery alongside emerging market trends to state-of-the-art technologies.

It offers perspectives on the luxury landscape, featuring insights from over 100 leading luxury companies worldwide.

Massimo Cannizzo, CEO and Co-founder of Gellify Middle East, said: “At Gellify, with fast changing customer expectations, we are devoted to driving innovation and reshaping the customer experience by harnessing the potential of advanced technology. 

“Drawing from our rich heritage in Milan, Italy the global center of fashion and luxury, we are extending our deep-rooted expertise to Dubai, a burgeoning hub for luxury brands.

“This is more than just embracing the latest trends, it’s about scripting a transformative narrative for luxury in the digital age. Dubai, with its growing reputation as a luxury hub, presents the ideal setting for this exciting venture.”

The Luxury Tech CX Observatory offers a window into the latest trends and advancements shaping the customer experience, establishing itself as a knowledge hub for luxury brands. 

Emphasising its role as a key support pillar in luxury brands’ digital transformation journey, Gellify will provide in-depth research, insights, and knowledge-sharing opportunities.

As the luxury market in the UAE propels towards remarkable growth, projected to reach USD 5.12 billion by 2028, Dubai is an ideal location for Gellify’s transformative initiative. 

By leveraging the capabilities of personalised eCommerce, augmented shopping, Cognitive AI, and other innovative technologies, luxury brands can offer tailored and immersive shopping journeys that deeply resonate with the preferences of their clienteles. 

Gellify Middle East reinforces its position as a partner for luxury brands, dedicated to driving their success and innovation in the digital era.