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posted on Mar. 10, 2026 at 8:40 am

From the Editor’s Desk: March 2026 – ‘People matter. You matter!’

posted on Mar. 10, 2026 at 8:40 am

Campaign Middle East's Editor shares his thoughts in March - resonating sentiments from people in the industry, and sharing a call to action.

Anup Oommen, Editor, Campaign Middle East on 40 over 40

Anup Oommen, Editor, Campaign Middle East.

Through the first quarter of 2026, Campaign Middle East has been politely declining certain thought leadership opinion-editorial article submissions from people – even though they meet our caveats for: exclusivity, regionally relevance and non-promotional content. Why? Because these articles have been red flagged as 100 per cent AI generated.
A cursory read shows that they are well-rationalised but fail to resonate the sentiments of the industry, fail to evoke emotion, and are bereft of empathy for those facing the challenges they allude to. The irony?
Even submissions preaching authenticity, trust, credibility, and human discernment are authored by AI and attributed to individuals. We reply w

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Tags:AI AI slop Anup Oommen Artificial Intelligence augmented intelligence authenticity autonomy boundaries Campaign Middle East credibility Editor's letter Editor's note Empathy ethical consideration experience expertise From the Editor's Desk guardrails human discernment human oversight March 2026 trust

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.