Teresa Martin Gilabert, Audience Senior Manager, Choueiri Group (Left) and Georges El Hani, Senior Sales Manager, DMS
What is zero-party data and how is the audience collected?
Teresa: The simplified definition of zero-party audiences would be “making research addressable at scale”, while the technical definition of zero-party data would be “when a customer intentionally and proactively shares data with a brand or entity”. This is valuable information that provides insights about their awareness level, preferences, and the relationship they have
with a brand.
This type of data can be collected through in-house in
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