Mashreq, a UAE-based financial institutions, has announced a long-term partnership with Anghami, the regional music and entertainment streaming platform, to provide exclusive regional content through podcasts and music creation and its clients in the UAE with exclusive benefits including up to 12-months of Anghami Plus for free.
The partnership will also see Mashreq and Anghami collaborate on brand awareness initiatives, with Anghami producing an exclusive podcast for Mashreq’s brand campaign “Rise Everyday”. The podcast, produced by one of the most unique audio mediums – bringing companies closer to their audiences in a more human and emotional way – will highlight inspiring success stories across the MENA region about individuals who overcame challenges and stereotypes to achieve their goals and dreams. Anghami will also compose and produce an original music song for Mashreq, allowing it to tap into local culture and be more approachable as a brand.
Ahmed Abdelaal, group chief executive officer of Mashreq, said: “It gives us great pleasure to partner with a company like Anghami, which was launched here in the region and has gone on to gather international acclaim. Since we both use the latest technologies to increase accessibility among a hugely diverse audience in the MENA region, from a music and a banking perspective, this partnership makes perfect sense. By combining our key strengths, we can unlock and further promote opportunities across our respective industries.”
This strategic move, which aims to further enrich Mashreq UAE user experience, will give new customers or those transferring their salary to a Mashreq account, the opportunity to enjoy ad-free and restriction-free access to Anghami’s entire audio and video catalog – that’s over 72 million songs, 400 thousand podcasts, videos, exclusive concerts and more. It will also include unlimited downloads for offline listening as well as access to lyrics and media keys for users to control their music and other entertainment content such as Live Radio. In return, Mashreq will actively promote Anghami across all its verticals.
Eddy Maroun, co-founder and CEO of Anghami, commented: “Our new collaboration with Mashreq is yet another step towards strengthening our position as the leading music and entertainment platform in the region. We’re proud to partner up with Mashreq as one of the most innovative and leading financial institutions in the UAE with a global footprint. We will continue to leverage the power of technology and entertainment, forming strategic partnerships to further widen our reach and provide users with the very best music, content and entertainment experiences.”