FP7/DXB has won the digital and social media account for global tea makers Lipton following a pitch.
The MCN-owned agency will oversee digital communication and content strategy for Unilever’s flagship tea brand Lipton across the Gulf region.
“Lipton is a great global brand, and as digital and social have become increasingly important in our region, brands like Lipton need to maintain their leadership and remain at the cutting edge of this space,” said Sasan Saeidi, managing director of FP7 UAE Group. “We are delighted to be able to partner and help Lipton with this amazing opportunity. There are a lot of initiatives we are currently working on and excited to be launching them soon.”
Waqas Javed, marketing director for foods, refreshments and home care at Unilever, added: “Lipton is the biggest tea brand globally as well as in Gulf Co-operation Council. It enjoys a great heritage with Arab consumers as it has been part of their households for generations. Being the leading advertiser in the category, Lipton recognises the changing media habits in the region and is committed to staying ahead of the curve in the digital and social space as well. We are, therefore, excited to announce our partnership with FP7/DXB and are looking forward to launching a host of interesting initiatives for our consumers.”
Unilever holds more than 70 per cent of the GCC tea market and has located its second largest tea factory in the world in Jebel Ali Free Zone, where Lipton is produced.
FP7 has 16 offices across 14 countries and is headquartered in Dubai. The Lipton account follows another major won for FP7/DXB, with the agency picking up the communications brief for a digital business in Saudi Arabia in January.
The agency was also named the most effective agency at the MENA Effies, won 33 awards at the Dubai Lynx and grew its annual billings by 9 per cent in 2015.
Lipton’s creative account remains with DDB Dubai, which has held the brief for nearly eight years.
