FP7 has continued its winning streak at the Effie MENA Awards by bagging both the network and agency of the year titles for the third year running.
The network landed 22 awards in total including 10 golds for the Dubai office, which walked away with the agency of the year accolade.
The grand prix went to OMD Egypt and Impact BBDO Cairo for their ‘Sting Launch Campaign’ for PepsiCo. The campaign also won gold in the best youth marketing category.
Alongside the grand prix, OMD’s offices in the United Arab Emirates, Egypt and Algeria collectively won a further nine prizes including three golds and two silvers. OMD UAE collected six of these, resulting in the office being named the most e
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