CreativeFeaturedThe Work

Adidas creates aerial beach billboard with Messi, Pedri and Hakimi

To celebrate the world’s largest family reunion, adidas has created the ‘beach billboard’, a stunning aerial artwork within the 974 beach club, Qatar, featuring three of the world’s greatest football players; Lionel Messi, Pedri and Achraf Hakimi. Located beside the two main airports in Doha, the build took ten days and was crafted by Dubai-based multidisciplinary artist, Nathaniel Alapide, who uses sand art to create large murals on the shorelines across the Middle East and its deserts.

The project was conducted with the support of FP7 and Jack Morton.