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FP7 McCann and McCann Health create film Stuck

A film from Dubai Science Park tackles a medical concern through a short film in cinemas.

Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough: Paralysis. The campaign is initiated through a short film in cinemas across the UAE, along with on TV and Online.

The film, a centrepiece of the campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a


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