FP7 McCann and Home Centre ask in their latest campaign, “What would your dream self look like? Would it be a version of you that actually makes it to the gym, gets more done around the house, finds time to read more books or even gets that promotion? What if you could meet your dream self by simply sleeping better?
That’s right, a good night’s sleep is proven to boost your memory, energy and overall happiness. In short, it brings out the best version of you.”
In the new campaign, Home Centre invites consumers to meet their dream self with the help of their range of sleep solutions.
In a dry comedic tone, their two online films show what it might be like to bump in
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