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Tuesday Communications ‘See Oronamin C’

Tuesday Communications aims to reclaim the space for a nutritional drink that UAE loves.

Oronamin, Original, The Brown Bottle, that Vitamin C drink; these aren’t names of some new brands in the market, they’re what people mistakenly called while referring to UAE’s favourite drink—Oronamin C.

The drink, which was first introduced in Japan in 1965, made its way to the UAE in 1985 and quickly became a staple of the Arabic household.

The campaign ‘See Oronamin C’ undertakes a sonic journey into the minds of people for whom the drink was a part of their daily routine growing up in the UAE of the 80s and 90s. It features three scenarios where friends, strangers meet and bond over their love for Oronamin C.


Client : Oronamin C
Created by: Tuesday
CCO: Alok Gadkar
Design head: Nishad Jagtap
Senior copywriter: Ishar Kar
Account director: Kyra Qureshi
Production: Erika Ibane