https://www.youtube.com/watch?v=nO0FAMv-jN8
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.
Asahi Europe & International, Carlsberg Group, Ingka Holding (largest IKEA franchisee) and Pernod Ricard will join launch signatories Bayer, Danone, Diageo, Dole Packaged Foods, Mastercard, Ørsted, Reckitt, Telefónica, Tesco and Unilever as well as L’Oréal, NatWest and PepsiCo in using the power of marketing to drive action on climate change.
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