Image used for representative purposes only.Scuderia Ferrari HP, the Formula 1 the racing division of luxury Italian auto manufacturer Ferrari, has signed a multi-year partnership with BingX, a leading crypto exchange and Web3-AI company, making it Scuderia Ferrari’s first-ever crypto exchange partner.
The partnership, which intends to go beyond a typical sponsorship, is built on shared values and a long-term vision, not just brand exposure.
The partnership announcement is now live across the brands’ social and digital channels. In a statement to Campaign Middle East, the brands confirmed response from both the BingX and Ferrari communities has been very positive.
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP, said: “We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence.
Giorgetti added,. “By selecting BingX as our first partner in the crypto exchange space, we recognise the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences.”
BingX is also planning brand activations, building on its work with Chelsea Football Club, where the brand connected thousands of fans through sports and crypto experiences. Its aim is to keep engagement authentic, interactive, and valuable for our global audience.
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Daniel Lai, Chief Business Officer, BingX, said, “From the start, we focused on aligning our views on performance, innovation and responsibility. Both BingX and Ferrari work in high-pressure settings where trust, discipline and precision are essential. Instead of just displaying our logos together, we are creating meaningful experiences, exploring innovation both on and off the track, and thoughtfully connecting with global audiences. This level of collaboration makes it a true partnership, not just a visibility effort.”
Lai added, “Ferrari is known for precision, reliability and strong performance under pressure, which matches our approach at BingX. In crypto, trust comes from secure infrastructure, not just promises. That’s why we make security a priority, with proof-based measures such as our $150m Shield Fund and 100 per cent proof of reserves. This partnership shows confidence in our technology, governance and long-term vision. It also makes it clear that innovation and security must go hand in hand to meet global standards.”
To measure the success of this sponsorship multi-year agreement, BingX will focus on engagement and loyalty metrics instead of just short-term exposure.
“High-performance sports attract dedicated fans, similar to the community we have built at BingX with more than 40 million users. In Formula 1, this engagement is easy to measure and was a key reason we chose the sport,” Lai said.
Recent research shows that 94 per cent of fans plan to follow Formula 1 for the next five years, and 86 per cent watch at least 16 races each season. BingX aims to tap into this loyalty to ensure that they are building lasting relationships, not just increasing awareness.
Lai added, “We also track how sponsorship influences perception and behavior. Studies show that around three-quarters of fans believe sponsors enhance the Formula 1 experience, and one in three are more likely to consider purchasing from F1 partners, rising to 40 per cent among Gen Z. For us, success means seeing improved brand trust, meaningful engagement, and long-term user growth that reflects these patterns, rather than short-term spikes.”
All in all, the partnership with Scuderia Ferrari HP aims to reflects BingX’s core philosophy of empowering traders through performance, innovation and trust.
Lai said, “We believe in giving users the tools and confidence to go further, a narrative that runs through everything we do. It also builds naturally on our existing partnerships, such as our multi-year collaboration with Chelsea Football Club, one of the most prestigious football clubs in the world.”
“Together, these relationships reflect a consistent approach: choosing thoughtful, world-class partners that stand for excellence and discipline. Partnering with Scuderia Ferrari HP, a brand known for its cutting-edge, forward-looking approach, reinforces the values we embody and supports our broader 2026 focus on results under pressure, mastering detail and redefining what’s possible,” Lai concluded.
