Publicis Groupe has revealed the launch of its first-ever virtual influencer in the MENA region: Leila Nour, who intends to be more than just a lifestyle influencer, with the aim of collaborating with brands that champion causes such as social justice and sustainability.
Campaign Middle East discussed the strategic thought, rollout, and the impact of this initiative on brands and the marketing landscape with Mohamed Abu Gabal, Associate Business Director – Content team, at Publicis Groupe Middle East.
Within a week of Leila’s launch on Instagram, she has garnered a 108 followers and has shared six posts highlighting herself as a lifestyle enthusiast advocating for world peace and
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Tags:AIAI-created influencerArtificial Intelligencebrand awarenessbrand consistencybrand partnershipsbrand safetyBrand Valuesdigital marketingFouzia NoorHisham MohamedinfluencerInfluencer marketingJolie HaddadLea NahedLeila Nourlifestyle enthusiastlifestyle influencermeasurementMohamed Abu GabalNoha ElswerkiPerformancePublicis Groupevirtual influencer
