AGENCY BIO

Head of agency: Bassel Kakish, CEO, Publicis Groupe ME&T

Founded in 1926, Publicis Groupe Middle East today stands as the foremost communications and digital transformation agency holding group globally. Through the Power of One, we are uniquely positioned to help clients unlock growth through the intersection of data, creativity, media and technology. The Groupe enjoys a thriving presence in the Middle East fuelled by the region’s best talent, world-class agency brands and an enviable portfolio of clients. Our talent-first mindset not only drives our business, but it also guides our entire belief system. We believe in transformation, of our industry, of our clients and of our people.

Services: Publicis Groupe is organised across solution hubs which intersect to provide seamless solutions. Publicis Communications is the creative communications division comprising Leo, Publicis Gulf, Saatchi & Saatchi and MSL. Publicis Media harnesses the power of modern media with brands-Spark Foundry, Starcom Zenith, and Chain Reaction. Digitas is an Experience Intelligence agency focused on Product Experience, Service Experience and MarTech. Publicis Sapient is the digital business transform arm. At the core of the Groupe is Epsilon, delivering personalised experiences at scale.

Awards won: Clio, Clio Sports, MENA Smarties, KSA Smarties, The One Show, PHNX, D&AD, Cannes Lions, Cresta, Jay Chiat, LIA, Loeries, David Ogilvy, FastCo, MENA Effie, Campaign AOTY