A still from ’10 New Destinations’ by Etihad and Impact BBDO.
Etihad Airways, in collaboration with Impact BBDO, has launched two campaign films to announce 10 new destinations to the airline’s roster.
The brand took its audience on a journey with the first film release on 22 November. Rather than announcing the news directly, viewers were encouraged to guess the new destinations by identifying hidden clues embedded in the scenes.
Viewers had to wait 72 hours for the destinations to be revealed, sparking a flood of comments across the airline’s social media platforms.
Ali Rez, Chief Creative Officer at Impac
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