Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from November is by Jemma Starzecki, Senior Vice President – Marketing, Al Ghurair Properties
This campaign effectively combines a strong product message with celebrity endorsements to connect with diverse audiences. It’s not just about selling, but demonstrates how the product supports everyday life, whether for consumers or business users. Cleanly executed and engaging – it stands out.
VisitComoros.org – Hack The Weather
This is a complete standout. As a Brit who loves talking about the weather, I found this campaign clever and perfectly tailored to British habits. Brilliant insight and execution.
Ford MYNM – Breast Cancer Awareness Month
While beautifully shot and addressing an important topic, the campaign felt a bit unclear. The message wasn’t immediately obvious, requiring multiple views to understand. A more direct execution could have improved ad recall and reinforced Ford’s important message.
PropertyFinder – A Home for Every Life
This work has a strong concept, emphasising that they cater to all needs. However, I couldn’t overlook the grammatical error; it should be ‘an’ apartment, not ‘a’ apartment. Details like this matter – sorry, PropertyFinder team.
It’s creative and innovative. As a marketer, I appreciate the concept, but from a customer perspective, it feels over-engineered for a transactional service. With many people, including myself, keeping their phones on silent, the impact of a sonic may be limited.
