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Empty plates on cars in Dubai create awareness about the empty plates around the world

Saatchi & Saatchi Middle East and Publicis Groupe create Empty plates campaign for the UAE Government Media Office.


In Dubai in the United Arab Emirates, during Ramadan, the month of fasting that is ongoing, people have spotted empty plates on cars driving down streets and parked in malls as well as in parking lots across the city.

Turns out, it has all been for a cause.

Every year, 800 million people suffer from hunger. And every year, the hungry go unnoticed by many.

So, this year during the holy month of Ramadan, to raise awareness about the millions of empty plates that often go unnoticed, the Mohammed Bin Rashid Al Maktoum Global Initiatives has launched the “1 Billion Meals” campaign, to get 1 billion meals to underprivileged families across

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