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DDB Egypt create film for MG Motor Egypt

MG HS: Everything and Nothing Like a SUV

HS will definitely give you the wrong first impression, from the outside it’s a cool-looking SUV, with the right ground clearance and boot space, yet the moment you step inside that’s when you are truly flabbergasted. With its unexpected premium material, sporty seats, the feel of the Alcantara, leather paddings and not to forget the red button sitting right under your fingertips, completely transforming the car from the normal SUV you thought it was to the real face of craziness it has been hiding underneath. It’s a mix of personalities that leaves you confused.

Battle of the SUVs

In a world where demand for SUVs is skyrocketing, the competition gets fierce more and more by the day. All carmakers are introducing new cars to the market, to quench the thirst of their customers for a practical, big family car. They now come in all shapes and sizes, loaded with options and features to help each maker stand out.

Creative agency: DDB Egypt

Directors: Hamba & Doss

Production Company: The Talkies