Leo Burnett Dubai has won Emirates’ creative account for the Middle East and North Africa following a competitive multi-agency pitch.
The new partnership will commence in June, with the agency tasked with developing strategy and creative for the business needs of Emirates across the MENA region. It will also work on transcreation and the adaptation of work for the regional market. The incumbent on the account had been Impact BBDO.
Chris Galanto, Emirates’ senior vice president of advertising, said: “During the RFP process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to deliver inspiring creative wor
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