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Boutique creative advertising and marketing agency Das Kapital, were tasked with positioning and helping Pepsi expand the Tao Bin offering beyond Thai border, starting with Singapore and then expanding to Dubai.

Pepsico astounds customers with What The Cup vending machine campaign

Lipton picks homegrown brand as its cup of tea

DDB Egypt causes a stir with Lipton

Lipton Electriclime

Electriclime° teams up with Loud agency in ambient and natural spot for Lipton Tea

PG Tips promotes ‘green’ tea bags in eco-savvy campaign

THE WORK

Publsh Group unveils SOLAYA by MERAAS campaign at J1 Beach

RTA SOCIALEYEZ

Advertising Creative Digital Featured Marketing Media The WorkNov 7, 2025

SOCIALEYEZ celebrates RTA as driving force of “20 years moving Dubai forward”

Tawuniya

Advertising Creative Digital Featured Marketing Media The WorkNov 6, 2025

How Tawuniya’s Saudi National Day campaign gained 5 million impressions on X

Taj

Creative Featured The WorkNov 5, 2025

Shantelle Nagarajan

Indian Hotels Company releases ‘The Sound of Taj’ with Mindloop Studios

Home R Us 1

Advertising Creative Digital Featured Marketing Media The WorkNov 5, 2025

Homes R Us, Think Human turn fear into friendship for Halloween

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Future of programmatic in the MENA region: Why adtech and martech integration is essential

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The AI-powered platform playbook

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