Communications firm e& has launched what it calls the first metaverse in the region.
e& universe is “set to captivate audiences with phenomenal experiences, taking visitors on a virtual journey exploring with unique avatars and exclusive zones, bringing a new reality to connecting and interacting in the metaverse,” it boldly states.
The platform made its debut at GITEX last year and is in line with the UAE’s metaverse strategy to position itself as a pioneer in shaping the future of emerging technologies on a global scale.
e& universe hosted the first Unpacked event in the metaverse for the new Samsung Galaxy series. Users were able to pre-order Galaxy devices in the metaverse and take advantage of special offers.
Khaled Elkhouly, Chief Consumer Officer, etisalat by e&, said: “This groundbreaking launch will reshape the way we interact, explore and create, offering all our users a truly immersive experience.
“We want to welcome all our customers to a future of interconnected realities and are pushing the boundaries of digital innovation empowering them to create unforgettable experiences in an ever-evolving metaverse.”
Hosted virtually in Arcadia Planitia, a place on Mars considered to be the most suitable for future life, e& universe is a tribute to the UAE’s national space strategy.
Developed in partnership with HTC, e& universe serves as the central hub, connecting users and providing them with easy navigation throughout the metaverse.
Within the e& universe, users have the opportunity to create and personalise their personal virtual space.
It enables them to express their individuality and showcase their distinct identity by decorating their virtual homes with NFTs or digital assets.
Users can also dive into an atmosphere akin to real-world events at the e& universe Arena & Stadium, with the Arena being the vibrant hub of entertainment while the Stadium is the hub for sporting events.
