Communications firm e& has launched what it calls the first metaverse in the region.
e& universe is “set to captivate audiences with phenomenal experiences, taking visitors on a virtual journey exploring with unique avatars and exclusive zones, bringing a new reality to connecting and interacting in the metaverse,” it boldly states.
The platform made its debut at GITEX last year and is in line with the UAE’s metaverse strategy to position itself as a pioneer in shaping the future of emerging technologies on a global scale.
e& universe hosted the first Unpacked event in the metaverse for the new Samsung Galaxy series. Users were able to pre-order Galaxy devices in the metaverse and take
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