Aramco has retained the top spot on the list of the Middle East’s most valuable brands, while e& has emerged as the world’s fastest-growing brand, with its value soaring 701 per cent to $15.3bn after consolidating the brand architecture under a unified identity.
The rankings were shared in the latest Brand Finance Middle East 150 2025 report, which reflects impressive brand value growth across the Middle East region, establishing Saudi Arabia and the UAE as regional leaders.
For the sixth consecutive year, Aramco – which touts brand value at $41.7bn – retained its position as the most valuable brand in the Middle East. ADNOC, which has seen its value rise 25 per cent year-on-year to $19bn has also retained its position as the region’s second most valuable for the sixth consecutive year, representing more than 300 per cent growth since 2017.
e& ascended 22 positions to become the fourth most valuable among brands in the regional rankings. and is the first among Middle Eastern brands to be recognised as the world’s fastest growing in terms of value, following a 701 per cent year-on-year increase in brand value to $15.3bn.
Andrew Campbell, Managing Director, Brand Finance Middle East, said, “As the Middle East continues to evolve economically and brand-wise, the region’s leading brands are positioning themselves for long-term growth. The push towards digital transformation, sustainability, and economic diversification will further solidify the region’s position as a global leader in innovation and development.”
ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been crowned as Saudi Arabia’s most valuable of real estate brands at a value topping $1bn.
“We are proud to see ROSHN crowned as the strongest of real estate brands in the Kingdom—an accomplishment achieved in less than five years,” said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group.
“This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the Group’s real estate leadership in Saudi Arabia. This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector. We will continue to build on this success to further cement ROSHN’s position as a model of excellence and leadership, shaping the future of the industry in line with Saudi Vision 2030 and its goals to enhance quality of life and diversify the national economy across sectors,” Alrumayan added.
The region’s telecommunications sector also stood out, with stc achieving a significant milestone of becoming the strongest brand in the region, while holding its position as the third most valuable brand in the region in 2025,
Meanwhile, QNB – which witnessed its value rise 11 per cent year-on-year to $9.4bn retained its position as the region’s fifth most valuable of brands, and ranked as the third strongest in the Middle East, reinforcing its position as a financial powerhouse.
Emirates was ranked the sixth most valuable and the fourth strongest in the Middle East, reflecting the airline’s consistent performance and premium positioning in the global aviation sector.
All in all, Saudi Arabia and the UAE accounted for 81 per cent of the region’s total brand value, with Saudi Arabia’s brands valued at $112.4bn and the UAE’s brands valued at $86bn.
The rankings include top brands from 10 countries: Saudi Arabia, UAE, Qatar, Kuwait, Egypt, Oman, Bahrain, Jordan, Iraq, and Lebanon, highlighting the expansive and evolving brands landscape within the region.
