In 2019, the US recorded that the total share of online transactions had overtaken traditional retail sales. Now, in a post-Covid ‘always-on’ world, these figures seem like the norm. But things were already heading that way. In the run-up to 2019, we could argue many brands were already moving towards e-commerce being their primary consumer channel.
Brands that operate in both physical and digital environments have constantly struggled with how these two spaces co-exist. Ideas around delivering real-world store experiences in a digital environment have been the pot of gold at the end of the rainbow for many a digital strategist.
From how they deliver a consumer experience that’s fitt
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