By Cosmin Ionesco, commercial director, InMotion (part of Choueiri Group)
How can we transition from providing services to creating partnerships – the kind that go on to become the foundations of lasting relationships? I recently found myself asking these questions when knocking on clients’ doors to speak to them about potential partnerships, and presumptuously thinking that it would all be straightforward. However, I quickly realized that there are several elements to consider when proposing to evolve a relationship from vendor to partnership status.
People who know me will by now be expecting a freestyle analogy and so I won’t make you wait any longer. Partnerships are a lot like making cak
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