Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison
Motoring Middle East’s is a story of adaptation. The brand – a two-man show based in Dubai – has gone through several guises and continues to morph to keep itself alive.
At heart, MME is motoring journalism. It has a website, a YouTube channel and a Facebook page. Its founders, Imthishan Giado (pictured, standing) and Shahzad Sheikh (seated) are also regulars on local radio, at live events and even on TV.
And now they say they w
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