Doritos has launched an AI powered software tool to cancel the crunch sound heard from snacking on chips in audio chats.
The Doritos Silent tech is targeted at PC gamers. According to Doritos, hearing fellow players crunch hinders their performance during gaming sessions.
The solution is available to download online, runs only on Windows and was developed over six months with partner Smooth Technology by analysing thousands of snippets of crunches.
set the idea of ‘making Doritos silent’ through images of the chips acting in place of noise-canceling headphones.
The campaign ran in the U.S., U.K., Spain, Poland, Brazil and Portugal.
Doritos has been teasing the launch wi
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