by Patrick Lane, leads media and analytics at MCD Partners.
Netflix is about to become the shiny new toy in advertising when it launches an ad-supported tier in 2023.
While this news presents endless opportunities with this news, today, we know very little about Netflix’s advertising capabilities. So we can only start to explore what advertising on the platform will look like.
Here are a few items to consider to better prepare for what’s to come.
Targeting may be limited
Spotify targets ads against playlists, followed artists and music genres, among other personal listening preferences. Compared to Google and Facebook, these are pretty limited targeting capabilities. If Netfl
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