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Discover Twitch

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Ready to build real connections with a huge, engaged audience on our streaming service? We’ve got a few million friends – from gamers, to foodies, to beauty enthusiasts and more – we’d like you to meet.

Twitch is where millions of people come together live every day to chat, interact, and make their own entertainment together.

On any given day, 31 million people worldwide are on Twitch, watching a globe-spanning mix of community-driven content. Whether you’re into gaming, cooking, music or comedy, you can find it happening live on Twitch. And since this is happening in real time, viewers and streamers can interact in the moment, and have their own ways of communicating that are unique to Twitch and the many communities that live there. Combine that with the excitement of live video, and you have a uniquely entertaining mix.

Attitudes toward advertising on Twitch

Since Twitch commands a massive and highly engaged global audience, marketers can see the value in advertising on Twitch. But how do viewers feel about advertising on Twitch? They’re actually quite open to it.

Twitch viewers see advertising as support for the streamers they love. In a recent Twitch study, 72% of young adults (18+) on Twitch said they’re more likely to consider brands that support their favorite streamers. And they’re 3.4 times more likely than the average young adult to report that watching ads allows them to support streamers. While some consumers might be skeptical of sponsored content, 70% of Twitch viewers surveyed reported that they feel proud when their favorite streamers get sponsored by a brand.

There’s a halo effect at work: Advertisers align with beloved streamers, viewers happily support them both, streamers keep making the good stuff, everyone’s happy.

Curious about Twitch ads? Here’s everything you need to know to get started.