Remi E Salloum with her husband. Reach, a Dubai-based marketing agency, has announced the latest macro-influencer to be signed to the its talent management division: fashion and parenting content creator, Remi E Salloum.
Salloum will be joining the roster of Reach’s top-tier content creators including Emirati couple, Zainab AlSawalhi and Abdokhj, dynamic duo Luna and Adnan and UAE-based comedian Basel Gazioglu.
Through partnering with the agency, the team of talent have had the chance to work with some of the biggest brands in the region including Noon, Amazon, Careem, Sephora and Casio.
“At Reach, we are committed to working with influencers who not only resonate with target demographics but also deliver measurable results for brands, which why it’s such an honour to be exclusively signing with Remi,” said Ihab Ghazal, Founder and CEO of Reach. “Her unique voice and authentic connection with her audience make her a perfect fit for our talent management division. We can’t wait to see the incredible impact this partnership will have and what we will accomplish together.”
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On the new partnership, Salloum said: “As soon as I connected with Ihab and the team at Reach, I knew I was stepping into more than just an agency – I was becoming part of a family. It’s rare to find a company that truly listens to and respects the creativity and vision of a content creator, but Reach does exactly that. They’re not just about business; they’re about collaboration, supporting my unique voice, and helping me connect with brands that align with the exciting direction I’m eager to take.”
Boasting more than two million followers on TikTok and one million followers on Instagram, the macro-influencer gained immense popularity across her channels through her style, relatable parenting posts and funny bilingual reels.
Originally from Lebanon, Salloum’s social media footprint includes recipe videos, fun challenges and skits with her twin sons, with top reels and TikTok videos collecting more than tens of millions of views.
