Jon Holloway, Regional Managing Director, Dentsu Creative MENA on how we need to move towards exciting the algorithms and embrace creativity.
It has never been a better time to work in the creative industries. We have a screen in every pocket with every tech we need to create magic. We have instant connection to the internet and can interact with the real world around us. We have an explosion in extended and mixed reality. We have social platforms and creators pushing boundaries. We have a myriad of non-traditional entertainment formats taking over our spare time. We have a canvas like no other generation of creative p
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