Artificial intelligence (AI) is powering up the ad industry’s transformation into a more algorithmically driven ad-tech-dependent environment, as our reliance on automatable tasks that require a high degree of accuracy is growing.
Surprisingly, digital marketing is one of the first areas to recognise the impact of artificial intelligence. How so? It’s a prediction model that learns and scores the campaign optimisation process, and then over iterations can predict the optimal results before actual bid values are entered. Therefore, AI’s direct impact is currently boosting campaign effectiveness, by accurate category scoring and bid factor significance, and in turn achieving me
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