Ryan Murdoch believes analysts that are comfortable in vast amounts of data can quickly find insights.
‘Big data’ has been one of the biggest buzz words thrown around the media industry in the past few years, and for good reason. Looking at the leading global companies across industries, nine out of 10 are ahead of the curve when it comes to using data to inform decision-making.
So, for obvious reasons, the interest in applying a proper data and analytics approach within media is high amongst key business leaders, and our belief at SMG is that this practice will define the successful companies of the future. However, there are some real challenges facing the industry in this region and
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