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Deezer calls on Saudis to capture the Kingdom’s musical spirit

Everyone invited to nominate songs to create “Saudi Flow” - the first of its kind user-created playlist for the Kingdom

Saudi Arabia is getting ready to celebrate its 90th National Day! Deezer, the global music streaming service, wants to help people celebrate this important day. The company is launching a special campaign called “Let’s sing for the homeland. Deezer is inviting all music fans to use a specially designed online feature to nominate songs that best express the love that people have for the Kingdom.

Music fans all over the nation can nominate their songs from 20th September 2020. The final compilation of songs will be unveiled on Saudi National Day under the banner of ‘Saudi Flow: Le Noghani Lel watan’. It will be a unique musical experience, created by music fans and curated by Deezer to celebrate the Kingdom of Saudi Arabia. It will be the nation’s exclusive musical expression of love, pride and beauty, showcasing the country’s musical DNA.

The goal of the campaign is to bring the nation closer together through music, in keeping with Saudi Arabia’s Crown Prince HRH Mohammed bin Salman’s slogan “Himma Hatta al-Qimma”. The slogan recognises The Crown Prince’s sentiment which compares Saudi strength to the Tuwaiq Mountain near Riyadh.

Tarek Mounir, Deezer MENAT CEO, said: “We want every music fan to be able to celebrate their love for this beautiful and spirited country. We have imagined ‘Let’s sing for the homeland’ as a place where people can come together as one, united by music. Just like Flow for a music fan, Saudi Flow: Le Noghani Lel Watan will be a reflection of the Nation’s musical DNA. I would like to invite everyone to join the online celebrations and create the nation’s first Flow!”

Saudi Flow is inspired by Deezer’s signature feature – ‘Flow’. Based on a proprietary algorithm and recommendations from Deezer’s professional music editors, Flow offers an endless mix of old favourites and new recommendations in one ever-evolving stream. Flow is entirely live and adapts in real-time to users’ music preferences. While Deezer’s algorithm is responsible for presenting every listener’s personal preferences, the Flow of a whole country should reflect the preferences of its people, but it is still supported by Deezer’s editors and technology.

Join the celebrations today and nominate your song by visiting http://nationaldayplaylist.com. Saudi Flow: Le Noghani Lel Watan will be available on Deezer on September 23rd, 2020.

Every year, the National Day holidays are marked with festivities, parades, and dance performances across the country, with the Kingdom swathed in a sea of green and white. This year, the celebrations have largely moved online owing to social distancing regulations in place.