The past year brought a variety of head-turning marcoms campaigns, including AI-driven animations of spaceships flying out of Emirates Towers and a futurist city at The Line in Neom, as well as spectacular launches of the Royal Atlantis and the growing clout of LIV on the professional golf circuit.
Billions are being spent on advertising, public relations, social, and digital campaigns promoting these mega projects across the booming economies of the GCC. It’s hard for even a casual observer not to notice how much is being invested.
The big question is: are any of these campaigns working?
We all know that lots of likes and shares create visibility and ‘engagement noise’ –
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