Regional media and digital sister agencies CARMA and SOCIALEYEZ, announced the addition of Abu Dhabi Customs to their extensive roster.
Global media intelligence Carma, will be responsible for media monitoring and measurement to ensure it can provide SOCIALEYEZ with key insights ,to build the best possible social media strategy and content plan, which the award-winning digital agency, will now head up.
The CARMA team will overlook Abu Dhabi Customs’ media monitoring and measurement to capture relevant media coverage and provide analytics to them.
In parallel, SOCIALEYEZ will work with Abu Dhabi Customs as the lead agency for social media strategy, management and content development.
The recorded insights and data variety provided by CARMA will enable SOCIALEYEZ personalise a marketing strategy for Abu Dhabi Customs across all their social channels on a business and consumer level.
Through actionable insights, SOCIALEYEZ can automate advice and recommendations on a massive scale, giving users a highly relevant service that is completely personalised to their needs, goals and behaviour.
Mazen Nahawi, CEO of CARMA and founder of SOCIALEYEZ comments: “This award once again demonstrates how clients across the region are looking for specialized insights to work hand in hand with social marketing capabilities which are agile, scalable and most of all have perfected all things related to Arabic social-media content,” explained Nahawi. “CARMA provides niche monitoring and insights from all key platforms including TikTok, Snapchat, TV and trade press. SOCIALEYEZ is the go-to partner for the most creative and demanding clients who need to combine strategy, creativity and insights at high speed.”