ArabyAds announced that it has partnered , through its retail media advertising platform Ritelo, with online store Daleel Store.
The partnership will will enable the Saudi-based online store to offer advertisers the opportunity of contextual advertising to its audience database.
In the partnership, Ritelo aims to bring new revenue streams for retailers and online conversions and brand awareness for advertisers.
Commenting on the development, Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds said, “We sit at a very interesting juncture where our technology-led platforms are leveraging innovation to create long-term and sustainable growth in the region.
“The retail media technology connects audiences, retailers, and advertisers in a transparent, scalable, secure, and consent-led ecosystem.
“With this partnership, Ritelo brings highly contextual recommendations for advertisers looking to leverage niche audience cohorts and the large audience base of DaleelStore.”
AbdulRahman Al Suliman, CEO of DaleelStore said, “We are thrilled to announce our exclusive partnership with Ritelo by ArabyAds. This collaboration marks a significant milestone for our company as we continue to expand our reach and deliver unparalleled value to our customers.
“By joining forces with ArabyAds’ retail media technology platform Ritelo, we are combining our expertise and resources to create a powerful synergy that will revolutionize the industry. Together, we will unlock new opportunities, amplify our brand presence, and provide innovative solutions that exceed our customers’ expectations.
“This strategic alliance is a testament to our commitment to driving growth, fostering innovation, and empowering our customers to achieve unprecedented success. We look forward to a fruitful collaboration with ArabyAds, as we jointly navigate the ever-evolving landscape and shape the future of our industry.”
Adding to the development, Tony Bourached, CEO of Ritelo said, “I am excited about our exclusive partnership with DaleelStore.
“By utilizing DaleelStore’s first-party data targeting, advertisers will get access to niche gaming, e-commerce & online shoppers, while DaleelStore will leverage increased monetization opportunities.
Ritelo’s retail media technology creates a new marketing channel with consent-driven, contextual, and ad fraud-free advertising, and I am confident to create more business opportunities through this innovation. “
