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Covid-19 did not disrupt; it accelerated the inevitable – by Fusion 5’s Elie Haber

By Elie Haber, Managing Partner – Fusion5

When my partner and I set out to launch Fusion5 a few years ago, we did not in our wildest dreams expect the tremendous challenges and hurdles that awaited us. Surely, the task at hand did come with tremendous growth over a short period of time, however, it also served up complex problems. To this day, we have had to rely on hard market data to formulate our next steps – and, as much as we would have liked to plan forward, we found that attempting to plan even a year ahead was already further than this current era will allow. Particularly this year when preset long-term plans became accelerated due to the greatest reset button of all: a virus


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